New Venture Creation
An Innovator's Guide to Entrepreneurship
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Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.
|Sold By||SAGE Publications|
|ISBNs||9781452257211, 9781452257211, 1483323129, 9781483323121|
|Number of Pages||440|