New Venture Creation 9781452257211 | 9781483323121 Gibson's Bookstore

New Venture Creation

2nd Edition

An Innovator's Guide to Entrepreneurship

Marc H. Meyer; Frederick G. Crane
eISBN-13: 9781483323121

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Additional Book Details

Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.

Sold By SAGE Publications
ISBNs 9781452292779, 9781452257211, 9781452257211, 9781452257211, 1483323129, 9781483323121
Language English
Number of Pages 440
Edition 2nd