New Venture Creation
2nd Edition
An Innovator's Guide to Entrepreneurship
eISBN-13: 9781452292779
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Additional Book Details
Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.
Sold By | SAGE Publications |
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ISBNs | 1412994861, 1452292779, 9781452292779, 1483323129, 1452292779 |
Language | eng |
Number of Pages | 441 |
Edition | 2nd |