Management by Menu 9780471475774 | 9780470139547 Gibson's Bookstore

Management by Menu

4th Edition

Lendal H. Kotschevar; Diane Withrow
eISBN-13: 9780470139547

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Management by Menu, Fourth Edition presents the menu as the central influence on all foodservice functions. This unique approach clearly outlines both the big picture behind a well-run foodservice operation, and the practical details of costing, planning, analyzing, purchasing and production, beverage management, promotion, and service. Both students and working managers will come away from this book able to clearly develop a menu and effectively use it as a management tool.   Thoroughly updated with the latest changes affecting the industry, this Fourth Edition has also been revised to give readers a more hands-on learning experience. Sample menus, mini-case studies, self-test review questions, and other new features lead to greater interactivity and engagement with the material. Coverage of new, helpful technologies is now integrated throughout the book.

Sold By Wiley
ISBNs 1118433327, 9781118433324, 0471475777, 0470139544, 9780471475774, 9780471475774, 9780470139547
Language eng
Number of Pages 432
Edition 4th